About American Association of Advertising Agencies
aaaa.orgFounded in 1917, the 4A's is the national trade association representing the advertising agency business in the United States. It is a management-oriented association that offers its members the broadest possible services, expertise and information regarding the advertising agency business. Its membership produces approximately 80 percent of the total advertising volume placed by agencies nationwide. Although virtually all of the large, multinational agencies are members of the 4A's, more than 60 percent of their membership bills less than $10 million per year. The average 4A's agency has been a member for more than 20 years, and a dozen agencies can trace their memberships back to the group of 111 agencies that founded the 4A's in 1917. As a national trade association, the 4A's is bound and strengthened by its own set of constitution and by-laws, mission Statement, and standards of practice. These rules have been formally reviewed and approved by the 4A's Board of Directors and Membership as a whole.
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Cloud Adoption
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IT Footprint
IT Footprint gives a relative indication of how much IT services this company consumes.
IT Spend
IT Spend shows roughly how much this client spends on IT per year in USD.
Enlyft tracks the use of over 15,000 technologies and has proprietary data on over 18 million companies worldwide.
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Vendor Usage
American Association of Advertising Agencies uses 5 different technologies from 46 different vendors. They have above average use of several technologies including Squarespace, Java and Atlassian JIRA.
Product Categories
American Association of Advertising Agencies uses products from 46 different product categories. They are particularly heavy users of products in Software Frameworks, Operating Systems, and Content Delivery Network (CDN).
Recently Detected Technologies
Enlyft tracks the use of over 15,000 technologies and has proprietary data on over 18 million companies worldwide.
| Technology | Category | Vendor | Usage |
|---|---|---|---|
| Blue Marble Global Mapper | Geographic Information System (GIS) | Blue Marble |  |
| ESRI | Geographic Information System (GIS) | ESRI | |
| ArcGIS | Geographic Information System (GIS) | ESRI | |
| Google Apps | Office Productivity | Google LLC |  |
| Asana | Project Management | Asana Software | |
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