The Australian is a news and business brand, offering a large number of audience across all platforms of print, digital, mobile, tablet and NIMs. The Australian provides news, features, analysis; and opinion; and multimedia presentations about Australian events with the coverage of business, politics, higher education, and information technology. It breaks stories; challenges governments; and links the complex web of events; and impacts across the country every day. The Australian printed edition consists of Early General News, Business, Personal OZ, Recruitment, Sport, Arts, and Classifieds sections forming the daily foundation of the paper, while weekly sections provide special focus in the areas pertinent to Australia. The Weekend Australian, serves as the weekend's leading national newspaper, and the editorial of which values focus on leading and shaping public opinion on the issues that affect Australia. The Australian Tablet App enables its users to browse and access to specific pages such as business and media. The Australian was launched in 1964.
SaaS Adoption
SaaS Adoption indicates the level of adoption by this company of software as a service services.
Cloud Adoption
Cloud Adoption indicates the level of adoption by this company of cloud services.
IT Footprint
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IT Spend
IT Spend shows roughly how much this client spends on IT per year in USD.
Enlyft tracks the use of over 15,000 technologies and has proprietary data on over 18 million companies worldwide.
The Australian uses 5 different technologies from 46 different vendors. They have above average use of several technologies including QuickBooks, Salesforce.com CRM and Xero.
The Australian uses products from 62 different product categories. They are particularly heavy users of products in Web Analytics, Advertising Campaign Management, and Online Advertising.
Enlyft tracks the use of over 15,000 technologies and has proprietary data on over 18 million companies worldwide.
| Technology | Category | Vendor | Usage |
|---|---|---|---|
| Salesforce.com CRM | Customer Relationship Management (CRM) | Salesforce.com, inc | ![]() |
| Adobe Creative Cloud | Graphics & Photo Editing | Adobe Inc | ![]() |
| MailChimp | Email & Social Media Marketing | MailChimp | ![]() |
| Sage 50 | Accounting | Sage Group | ![]() |
| Xero | Accounting | Xero | ![]() |
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