Benetton is a global fashion brand that offers a wide range of clothing and accessories for men, women, boys, girls, and babies. The company's collections are known for their vibrant colors and universal appeal. Benetton's product line includes everything from everyday wear to seasonal collections, with new arrivals frequently added to their offerings. The company also has a line of fragrances under the names United Dreams, Sisterland, and Colors De Benetton. Benetton's approach to fashion is inclusive, with a message that resonates with consumers worldwide, regardless of their location or background.
SaaS Adoption
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Cloud Adoption
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IT Footprint
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IT Spend
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Enlyft tracks the use of over 15,000 technologies and has proprietary data on over 18 million companies worldwide.
Benetton uses 5 different technologies from 67 different vendors. They have above average use of several technologies including Salesforce.com CRM, AdWords and Python.
Benetton uses products from 51 different product categories. They are particularly heavy users of products in Enterprise Resource Planning (ERP), eCommerce, and Conversion Optimization Marketing.
Enlyft tracks the use of over 15,000 technologies and has proprietary data on over 18 million companies worldwide.
| Technology | Category | Vendor | Usage |
|---|---|---|---|
| Microsoft.NET | Software Frameworks | Microsoft Corporation | ![]() |
| Salesforce.com CRM | Customer Relationship Management (CRM) | Salesforce.com, inc | ![]() |
| Shopify | eCommerce | Shopify | ![]() |
| SAP Materials Management | Supply Chain Management (SCM) | SAP | ![]() |
| Google Tag Manager | Web Analytics | Google LLC | ![]() |
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