Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Web Analytics products and technologies. We track 138 products in the Web Analytics category, and have found 34,075,244 companies using these products.
| Product |
Install base
# of companies we found using this product |
Market Share |
|---|---|---|
| Google Analytics | 14,890,415 | 43% |
| Google Tag Manager | 12,905,578 | 37% |
| Facebook Pixel | 2,168,998 | 6% |
| Facebook Domain Insights | 1,267,992 | < 5% |
| Hotjar | 506,658 | < 5% |
| Piwik | 307,554 | < 5% |
| Baidu Tongji | 202,655 | < 5% |
| Yandex Metrika | 201,700 | < 5% |
| Visitor Analytics | 155,849 | < 5% |
| 33Across | 132,401 | < 5% |
| StatCounter | 120,673 | < 5% |
| Plausible Analytics | 85,414 | < 5% |
| Fullstory | 78,022 | < 5% |
| Webtrends | 73,052 | < 5% |
| Crazy Egg | 68,719 | < 5% |
| Adobe Analytics | 64,065 | < 5% |
| Mixpanel | 56,173 | < 5% |
| Quantcast | 47,149 | < 5% |
| Clicky | 43,864 | < 5% |
| Lucky Orange | 39,920 | < 5% |
| Web Stat | 39,263 | < 5% |
| Wiredminds | 36,734 | < 5% |
| Mouseflow | 36,450 | < 5% |
| comScore | 35,098 | < 5% |
| Smartlook | 34,068 | < 5% |
| Gauges | 33,999 | < 5% |
| SiteWit | 33,692 | < 5% |
| Fathom Analytics | 28,062 | < 5% |
| Alexa | 25,661 | < 5% |
| RealTracker | 25,042 | < 5% |
| etracker | 24,260 | < 5% |
| HiStats.Com | 22,109 | < 5% |
| Naver Analytics | 21,956 | < 5% |
| Adobe SiteCatalyst | 20,186 | < 5% |
| Heap | 14,533 | < 5% |
| Piwik PRO | 13,446 | < 5% |
| ShinyStat | 11,834 | < 5% |
| Inspectlet | 9,930 | < 5% |
| LiveInternet.ru | 9,512 | < 5% |
| HitWebCounter | 7,900 | < 5% |
| Yahoo Web Analytics | 7,845 | < 5% |
| Flag Counter | 7,406 | < 5% |
| Content Square | 6,629 | < 5% |
| Web Traxs | 6,512 | < 5% |
| Chartbeat | 6,320 | < 5% |
| eXTReMe Tracking | 6,171 | < 5% |
| Site Meter | 6,045 | < 5% |
| Parse.ly | 5,884 | < 5% |
| LogRocket | 5,743 | < 5% |
| AT Internet | 5,025 | < 5% |
| whos.amung.us | 4,497 | < 5% |
| Woopra | 4,406 | < 5% |
| WordPress Stats | 4,149 | < 5% |
| SuperStats | 4,048 | < 5% |
| Gemius | 3,927 | < 5% |
| Revolver Maps | 3,770 | < 5% |
| AWStats | 3,727 | < 5% |
| Convert | 3,633 | < 5% |
| Ptengine | 3,494 | < 5% |
| Open Web Analytics | 3,475 | < 5% |
| ipstack | 3,364 | < 5% |
| Redistats | 3,310 | < 5% |
| Moat Analytics | 2,974 | < 5% |
| heatmap | 2,693 | < 5% |
| ClustrMaps | 2,614 | < 5% |
| Mieruca | 2,578 | < 5% |
| Hitslink | 2,522 | < 5% |
| Clerk | 2,418 | < 5% |
| Insider | 2,332 | < 5% |
| ClickTale | 2,246 | < 5% |
| IBM Coremetrics | 2,191 | < 5% |
| KISSmetrics | 2,190 | < 5% |
| GoSquared | 2,102 | < 5% |
| UPTRACS | 2,054 | < 5% |
| W3Counter | 1,980 | < 5% |
| Acecounter | 1,823 | < 5% |
| HotLog | 1,670 | < 5% |
| Supercounters | 1,605 | < 5% |
| Easy Counter | 1,521 | < 5% |
| LeadLander | 1,452 | < 5% |
| Simple Hit Counter | 1,342 | < 5% |
| Google Urchin | 1,335 | < 5% |
| IO Technologies | 1,113 | < 5% |
| Amazing Counters | 1,092 | < 5% |
| Snoobi | 1,058 | < 5% |
| stat4u | 956 | < 5% |
| Zeotap | 932 | < 5% |
| Hit Counts | 930 | < 5% |
| Visual Visitor | 906 | < 5% |
| Whoisvisiting.com | 866 | < 5% |
| Tealium iQ Tag Management | 842 | < 5% |
| Stetic | 824 | < 5% |
| ReliableCounter.com | 816 | < 5% |
| Opentracker | 773 | < 5% |
| Andyhoppe.com | 660 | < 5% |
| AFS Analytics | 641 | < 5% |
| IBM Digital Analytics | 639 | < 5% |
| Dun and Brandstreet Visitor Intelligence | 598 | < 5% |
| pMetrics | 589 | < 5% |
| GoStats | 540 | < 5% |
| ClickHeat | 522 | < 5% |
| Mint (haveamint.com) | 507 | < 5% |
| Kampyle | 497 | < 5% |
| OneStat | 489 | < 5% |
| Hey.LT | 480 | < 5% |
| DotMetrics | 398 | < 5% |
| Webtrends Analytics | 396 | < 5% |
| AutoID | 372 | < 5% |
| Trialfire | 367 | < 5% |
| ExtraWatch | 359 | < 5% |
| WebSTAT | 350 | < 5% |
| Free Logs | 299 | < 5% |
| Net Applications | 293 | < 5% |
| Truehits | 290 | < 5% |
| Countly | 275 | < 5% |
| AdEmails | 261 | < 5% |
| Freecounterstat | 257 | < 5% |
| Komito Analytics | 226 | < 5% |
| Effective Measure | 223 | < 5% |
| WOW Analytics | 217 | < 5% |
| HockeyStack | 208 | < 5% |
| econda | 187 | < 5% |
| Keynote Systems | 181 | < 5% |
| ViviStats | 181 | < 5% |
| Adobe Discover | 161 | < 5% |
| Gator.IO | 158 | < 5% |
| Premonix | 150 | < 5% |
| NextSTAT | 145 | < 5% |
| Analytics Canvas | 85 | < 5% |
| Clickdensity | 73 | < 5% |
| StatSHOP | 60 | < 5% |
| Yieldex | 55 | < 5% |
| Vizzit | 41 | < 5% |
| Logaholic | 30 | < 5% |
| Enecto | 26 | < 5% |
| Wordstream | 23 | < 5% |
| IBM Unica NetInsight | 10 | < 5% |
| Euclid Analytics | 9 | < 5% |