Created by IPG to manage all of its global media-related assets, Mediabrands employs 6,500 communications specialists operating in 90 countries and manages $32B in global media billings. It is a proven entity in helping clients maximize the impact of their marketing investment to deliver explosive business results. As the worldwide support center, Mediabrands enhances the communications offering and performance across its network of media agencies including Initiative, UM, MAGNA and a roster of diversified service groups. Mediabrands is part of Interpublic Group (NYSE: IPG), one of the world's leading organizations of advertising agencies and marketing services companies.
SaaS Adoption
SaaS Adoption indicates the level of adoption by this company of software as a service services.
Cloud Adoption
Cloud Adoption indicates the level of adoption by this company of cloud services.
IT Footprint
IT Footprint gives a relative indication of how much IT services this company consumes.
IT Spend
IT Spend shows roughly how much this client spends on IT per year in USD.
Enlyft tracks the use of over 15,000 technologies and has proprietary data on over 18 million companies worldwide.
Mediabrands uses 5 different technologies from 153 different vendors. They have above average use of several technologies including Google DoubleClick, Oracle Hyperion Enterprise and Microsoft SQL Server.
Mediabrands uses products from 126 different product categories. They are particularly heavy users of products in Software Frameworks, Business Intelligence, and Email & Social Media Marketing.
Enlyft tracks the use of over 15,000 technologies and has proprietary data on over 18 million companies worldwide.
| Technology | Category | Vendor | Usage |
|---|---|---|---|
| AdWords | Online Advertising | Google LLC | ![]() |
| facebook for business | Email & Social Media Marketing | Facebook Inc | ![]() |
| Microsoft power BI | Business Intelligence | Microsoft Corporation | ![]() |
| Asana | Project Management | Asana Software | ![]() |
| Microsoft PowerPoint | Office Productivity | Microsoft Corporation | ![]() |
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