Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Online Advertising products and technologies. We track 161 products in the Online Advertising category, and have found 15,392,477 companies using these products.
| Product |
Install base
# of companies we found using this product |
Market Share |
|---|---|---|
| Google DoubleClick | 8,538,306 | 55% |
| AdWords | 3,523,732 | 22% |
| Google AdSense | 1,304,832 | 8% |
| Google AdWords Remarketing | 642,402 | < 5% |
| Bing Ads | 256,489 | < 5% |
| AppNexus | 199,134 | < 5% |
| OpenX | 189,023 | < 5% |
| Criteo | 150,180 | < 5% |
| AdRoll | 57,113 | < 5% |
| PubMatic | 38,344 | < 5% |
| Twitter Ads | 37,292 | < 5% |
| comScore | 35,098 | < 5% |
| The Trade Desk | 34,201 | < 5% |
| Simpli.fi | 32,498 | < 5% |
| Adobe AudienceManager | 29,549 | < 5% |
| Google AdSense for search (AFS) | 26,864 | < 5% |
| Sonobi | 25,887 | < 5% |
| Google Matched Content | 24,688 | < 5% |
| facebook for business | 24,343 | < 5% |
| ClickCease | 23,883 | < 5% |
| Ezoic | 16,261 | < 5% |
| Admixer.Publisher | 15,879 | < 5% |
| iPromote | 13,162 | < 5% |
| Adform | 9,431 | < 5% |
| Perfect Audience | 8,638 | < 5% |
| Tradedoubler | 7,466 | < 5% |
| StackAdapt | 7,021 | < 5% |
| Sizmek | 6,924 | < 5% |
| Lotame | 6,756 | < 5% |
| AdButler | 6,443 | < 5% |
| Google Interactive Media Ads | 6,334 | < 5% |
| Infolinks | 6,053 | < 5% |
| Centro DSP | 5,025 | < 5% |
| TripleLift | 4,374 | < 5% |
| Media.net | 3,805 | < 5% |
| Google AdSense Custom Search Ads | 3,750 | < 5% |
| Flashtalking | 3,447 | < 5% |
| Prebid | 3,347 | < 5% |
| Atlas | 3,309 | < 5% |
| Marin Software | 3,283 | < 5% |
| Post Affiliate Pro | 2,700 | < 5% |
| LiveIntent | 2,614 | < 5% |
| Technorati | 2,533 | < 5% |
| Broad Street Ads | 2,510 | < 5% |
| AdTriba | 2,200 | < 5% |
| Sprinklr | 2,156 | < 5% |
| Sortable | 2,016 | < 5% |
| Rocket Fuel | 1,985 | < 5% |
| Sharethrough | 1,826 | < 5% |
| Conversant | 1,815 | < 5% |
| Nativo | 1,781 | < 5% |
| Smart AdServer | 1,750 | < 5% |
| Yodle | 1,507 | < 5% |
| Dstillery | 1,395 | < 5% |
| Beeswax | 1,374 | < 5% |
| BannerFlow | 1,259 | < 5% |
| Krux | 1,120 | < 5% |
| YieldLove | 1,107 | < 5% |
| GumGum | 1,106 | < 5% |
| ZEDO | 1,065 | < 5% |
| MicroAd | 1,048 | < 5% |
| DataXu | 1,047 | < 5% |
| Kiosked | 1,007 | < 5% |
| StickyAds TV | 880 | < 5% |
| Acquisio | 835 | < 5% |
| Bannersnack | 834 | < 5% |
| Chitika | 829 | < 5% |
| Adelphic | 777 | < 5% |
| Ooyala | 775 | < 5% |
| Adobe Media Optimizer | 737 | < 5% |
| Ve Interactive | 731 | < 5% |
| DoubleClick for Publishers | 716 | < 5% |
| ClickGUARD | 692 | < 5% |
| Open AdStream | 682 | < 5% |
| Magnite | 654 | < 5% |
| Click Guardian | 633 | < 5% |
| Yieldmo | 624 | < 5% |
| TubeMogul | 560 | < 5% |
| Tremor Video | 533 | < 5% |
| SearchKings | 441 | < 5% |
| Sulvo | 422 | < 5% |
| Datalogix | 370 | < 5% |
| Solve Media | 348 | < 5% |
| sovrn | 347 | < 5% |
| plista | 305 | < 5% |
| AdLuge | 288 | < 5% |
| Adblade | 282 | < 5% |
| AdSupply | 277 | < 5% |
| Adnow | 249 | < 5% |
| AdGear | 228 | < 5% |
| PageFair | 220 | < 5% |
| OwnLocal | 215 | < 5% |
| Swoop | 173 | < 5% |
| MoPub | 154 | < 5% |
| ReTargeter | 152 | < 5% |
| Tapjoy | 144 | < 5% |
| Ligatus | 144 | < 5% |
| Specific Media | 141 | < 5% |
| Sidecar | 140 | < 5% |
| RadiumOne | 135 | < 5% |
| SearchForce | 129 | < 5% |
| LiveRail | 126 | < 5% |
| PPC Protect | 126 | < 5% |
| FatTail | 116 | < 5% |
| Buzzoola | 92 | < 5% |
| Rakuten MediaForge | 85 | < 5% |
| Lomadee | 82 | < 5% |
| Connexity | 74 | < 5% |
| Magnetic | 72 | < 5% |
| Mixpo | 71 | < 5% |
| Triggit | 66 | < 5% |
| ad6media | 62 | < 5% |
| Celtra | 58 | < 5% |
| QUISMA | 57 | < 5% |
| Spoutable | 56 | < 5% |
| GroovinAds | 54 | < 5% |
| Fiksu | 52 | < 5% |
| GroupM | 51 | < 5% |
| Forensiq | 50 | < 5% |
| Distroscale | 49 | < 5% |
| AdJuggler | 48 | < 5% |
| Sellozo | 40 | < 5% |
| Peer39 | 38 | < 5% |
| Nanigans | 35 | < 5% |
| Clickbooth | 35 | < 5% |
| YuMe | 34 | < 5% |
| IAB Tech Lab | 34 | < 5% |
| AmazonAdvertising | 33 | < 5% |
| PubNative | 32 | < 5% |
| HookLogic | 31 | < 5% |
| AdsNative Enterprise | 29 | < 5% |
| Fraudlogix | 29 | < 5% |
| Vertoz | 27 | < 5% |
| MaxBounty | 27 | < 5% |
| Wordstream | 23 | < 5% |
| ConvertMedia | 22 | < 5% |
| Komoona | 22 | < 5% |
| Adadyn | 20 | < 5% |
| Amobee Brand Intelligence | 17 | < 5% |
| Engage:BDR | 16 | < 5% |
| AdStage | 15 | < 5% |
| Meteora | 15 | < 5% |
| ExactDrive | 15 | < 5% |
| Instinctive | 14 | < 5% |
| TVPage | 14 | < 5% |
| Clear Pier | 13 | < 5% |
| Cappture | 12 | < 5% |
| Trueffect | 12 | < 5% |
| Bucksense | 12 | < 5% |
| IndustryBrains | 10 | < 5% |
| Millennial Media | 10 | < 5% |
| Intent Media | 9 | < 5% |
| GlobalTeaser | 8 | < 5% |
| Spongecell | 8 | < 5% |
| WideOrbit | 8 | < 5% |
| Revenue.com | 6 | < 5% |
| Mezzobit | 6 | < 5% |
| TrafficScore | 5 | < 5% |
| AdNgin | 5 | < 5% |
| Visible Measures | 4 | < 5% |
| Advertise.com | 2 | < 5% |