We have data on 34 companies that use IAB Tech Lab. The companies using IAB Tech Lab are most often found in Spain and in the Food & Beverages industry. IAB Tech Lab is most often used by companies with 1-10 employees and 1M-10M dollars in revenue. Our data for IAB Tech Lab usage goes back as far as 5 years and 5 months.
If you’re interested in the companies that use IAB Tech Lab, you may want to check out Google DoubleClick and AdWords as well.
| Company | Sweaty Betty |
| Website | sweatybetty.com |
| Country | United Kingdom |
| Revenue | 100M-200M |
| Company Size | 1000-5000 |
| Company | Taste of Home Cooking |
| Website | tasteofhome.com |
| Country | United States |
| Revenue | 10M-50M |
| Company Size | 1-10 |
| Company | Lifehacker |
| Website | lifehacker.com |
| Country | United States |
| Revenue | 0M-1M |
| Company Size | 1-10 |
| Company | Sunrise |
| Website | sunrise.ch |
| Country | Switzerland |
| Revenue | 1B-5B |
| Company Size | 1000-5000 |
| Company | guantesindustriales.net |
| Website | guantesindustriales.net |
| Country | Spain |
| Revenue | 0M-1M |
| Company Size | 1-10 |
| Company | Website | Country | Revenue | Company Size |
|---|---|---|---|---|
| Sweaty Betty | sweatybetty.com | United Kingdom | 100M-200M | 1000-5000 |
| Taste of Home Cooking | tasteofhome.com | United States | 10M-50M | 1-10 |
| Lifehacker | lifehacker.com | United States | 0M-1M | 1-10 |
| Sunrise | sunrise.ch | Switzerland | 1B-5B | 1000-5000 |
| guantesindustriales.net | guantesindustriales.net | Spain | 0M-1M | 1-10 |
We use the best indexing techniques combined with advanced data science to monitor the market share of over 15,000 technology products, including Online Advertising. By scanning billions of public documents, we are able to collect deep insights on every company, with over 100 data fields per company at an average. In the Online Advertising category, IAB Tech Lab has a market share of about 0.1%. Other major and competing products in this category include:
IAB Tech Lab is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem.
Looking at IAB Tech Lab customers by industry, we find that Food & Beverages (7%) and Wholesale (7%) are the largest segments.
27% of IAB Tech Lab customers are in Spain, 18% are in United States, 7% are in United Kingdom and 7% are in Italy.
Of all the customers that are using IAB Tech Lab, a majority (71%) are small (<50 employees), 9% are large (>1000 employees) and 5% are medium-sized.
Of all the customers that are using IAB Tech Lab, a majority (69%) are small (<$50M), 0% are large (>$1000M) and 0% are medium-sized.