All Products > Data Management Platform (DMP)

Data Management Platform (DMP) products

109,347 Companies

What is Data Management Platform (DMP)?

A data management platform (DMP) is a centralized computing system for collecting, integrating and managing large sets of structured and unstructured data from disparate sources. Personalized marketing enabled by DMPs, is integral to consumers receiving relevant, timely, engaging, and personalized messaging and advertisements that resonate with their unique needs and wants. Growing number of DMP software options are available including Adobe Systems Audience Manager and Core Audience (Marketing Cloud) to Oracle-acquired BlueKai and X+1.

Market Share of Data Management Platform (DMP) products

At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Data Management Platform (DMP) products and technologies. We track 49 products in the Data Management Platform (DMP) category, and have found 109,347 companies using these products.

Data Management Platform (DMP)
Data Management Platform (DMP)
109,347
Companies using Data Management Platform (DMP)
Data Management Platform (DMP)
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    Product Install base
    # of companies we found using this product     		Market Share
    Simpli.fi 32,498 29%
    Adobe AudienceManager 29,549 27%
    Lotame 6,756 6%
    Navegg 4,316 < 5%
    Juicer DMP 3,874 < 5%
    Neustar 3,461 < 5%
    Cohesity 3,305 < 5%
    BlueKai 2,982 < 5%
    SAS Viya 2,564 < 5%
    eXelate 2,552 < 5%
    Rocket Fuel 1,985 < 5%
    Apache Karaf 1,475 < 5%
    Dstillery 1,395 < 5%
    Turn 1,251 < 5%
    Cloud Technologies 1,130 < 5%
    Krux 1,120 < 5%
    DataXu 1,047 < 5%
    Apache Atlas 1,033 < 5%
    SurveyCTO 789 < 5%
    SAP Information Steward 788 < 5%
    Microsoft Data Platform 753 < 5%
    Oracle MDM 735 < 5%
    Ve Interactive 731 < 5%
    Innity 395 < 5%
    Datalogix 370 < 5%
    SAS Data Management 342 < 5%
    FullThrottle 250 < 5%
    Apache Kudu 203 < 5%
    Amazon DataZone 190 < 5%
    Redstor 184 < 5%
    Linux on Power 154 < 5%
    Oracle Data Cloud 141 < 5%
    Cross Pixel 125 < 5%
    Oracle Utilities Meter Data Management 118 < 5%
    Relationship One 112 < 5%
    Komprise 105 < 5%
    NeoXam DataHub 93 < 5%
    OnAudience 92 < 5%
    Atlantis Computing 81 < 5%
    red hat gluster storage 59 < 5%
    Riak 41 < 5%
    Google Audience Center 360 40 < 5%
    Ysance 38 < 5%
    V12 Data 30 < 5%
    Shopping Minds 25 < 5%
    Weka.IO 24 < 5%
    Cepres 21 < 5%
    Oracle DataRaker 20 < 5%
    The Trade Desk DMP 5 < 5%
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