Marketing Attribution products
65,971 Companies
What is Marketing Attribution?
In marketing, attribution is the identification of a set of user actions ("events" or "touchpoints") that contribute in some manner to a desired outcome, and then the assignment a value to each of these events. Marketing attribution provides a level of understanding of what combination of events in what particular order influence individuals to engage in a desired behavior, typically referred to as a conversion.
Market Share of Marketing Attribution products
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Attribution products and technologies. We track 18 products in the Marketing Attribution category, and have found 65,971 companies using these products.
Marketing Attribution
65,971
Companies using Marketing Attribution
65,971
Companies using Marketing Attribution
Marketing Attribution
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| Product |
Install base
# of companies we found using this product |
Market Share |
|---|---|---|
| Tealium | 48,991 | 74% |
| Knock CRM | 8,816 | 13% |
| Google Analytics 360 Suite | 3,358 | < 5% |
| TagCommander | 1,993 | < 5% |
| Bizible | 1,460 | < 5% |
| Hitsteps Analytics | 317 | < 5% |
| Visual IQ | 273 | < 5% |
| LeadsRx | 202 | < 5% |
| CaliberMind | 136 | < 5% |
| Full Circle Insights | 103 | < 5% |
| OptiMine | 80 | < 5% |
| BrightFunnel | 79 | < 5% |
| C3 Metrics | 55 | < 5% |
| Convertro | 46 | < 5% |
| Google Attribution 360 | 21 | < 5% |
| MarketShare DecisionCloud | 16 | < 5% |
| Daddy Analytics | 13 | < 5% |
| Rampmetrics | 12 | < 5% |
