Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing Automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline.
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Automation products and technologies. We track 145 products in the Marketing Automation category, and have found 1,470,427 companies using these products.
| Product |
Install base
# of companies we found using this product |
Market Share |
|---|---|---|
| HubSpot | 514,811 | 35% |
| ActiveCampaign | 156,976 | 10% |
| Yahoo Dot Tags | 85,039 | < 5% |
| Adobe Dynamic Tag Management | 83,421 | < 5% |
| Campaign Monitor | 59,227 | < 5% |
| Pardot | 58,178 | < 5% |
| Intercom | 56,082 | < 5% |
| Tealium | 48,991 | < 5% |
| Marketo | 44,882 | < 5% |
| Omnisend | 42,771 | < 5% |
| Hibu | 42,725 | < 5% |
| RD Station | 30,479 | < 5% |
| ClickFunnels | 27,435 | < 5% |
| GetResponse | 19,886 | < 5% |
| Mautic | 17,018 | < 5% |
| Infusionsoft | 16,885 | < 5% |
| Eloqua | 14,408 | < 5% |
| Drip | 11,567 | < 5% |
| SharpSpring | 9,913 | < 5% |
| Ensighten | 7,385 | < 5% |
| Adobe Campaign | 6,185 | < 5% |
| ClickDimensions | 6,052 | < 5% |
| Demandforce | 5,819 | < 5% |
| SALESmanago | 5,239 | < 5% |
| Yahoo Tag Manager | 4,898 | < 5% |
| Act-On | 4,652 | < 5% |
| dotdigital Engagement Cloud | 4,600 | < 5% |
| Autopilot | 4,369 | < 5% |
| eSputnik | 3,594 | < 5% |
| Microsoft Dynamics 365 for Marketing | 3,409 | < 5% |
| Convertful | 3,028 | < 5% |
| ActiveTrail | 2,867 | < 5% |
| BounceX | 2,801 | < 5% |
| BowNow | 2,659 | < 5% |
| Wishpond | 2,606 | < 5% |
| Adestra | 2,546 | < 5% |
| Marsello | 2,449 | < 5% |
| Clientify | 2,429 | < 5% |
| Silverpop | 2,426 | < 5% |
| Listrak | 2,254 | < 5% |
| Netcore | 2,186 | < 5% |
| Eggflow | 2,045 | < 5% |
| TagCommander | 1,993 | < 5% |
| ActiveDEMAND | 1,972 | < 5% |
| Exponea | 1,913 | < 5% |
| Connectif | 1,877 | < 5% |
| HubSpot Marketing Hub | 1,747 | < 5% |
| Yandex Direct | 1,589 | < 5% |
| Maropost | 1,431 | < 5% |
| Gist | 1,413 | < 5% |
| freshmarketer | 1,366 | < 5% |
| Sarbacane | 1,363 | < 5% |
| Simplero | 1,289 | < 5% |
| Aprimo | 1,262 | < 5% |
| MasterBase | 1,235 | < 5% |
| Rule | 1,071 | < 5% |
| leadlovers | 1,068 | < 5% |
| WebEngage | 1,036 | < 5% |
| SAP Marketing Cloud | 936 | < 5% |
| ShoppingFeeder | 839 | < 5% |
| 1ShoppingCart | 798 | < 5% |
| E-goi | 768 | < 5% |
| eMarketeer | 728 | < 5% |
| Oracle Marketing | 725 | < 5% |
| Brief Your Market | 711 | < 5% |
| IntelliAd | 686 | < 5% |
| ContactPigeon | 673 | < 5% |
| Emarsys | 637 | < 5% |
| Informz | 622 | < 5% |
| Alterian | 614 | < 5% |
| Actito | 579 | < 5% |
| MyGuestlist | 563 | < 5% |
| Xtremepush | 439 | < 5% |
| Webtrekk | 418 | < 5% |
| Ometria | 380 | < 5% |
| Mirabel Marketing Manager | 366 | < 5% |
| Act-On Software | 362 | < 5% |
| Satori | 342 | < 5% |
| EngageBay | 338 | < 5% |
| ReSci (Retention Science) | 327 | < 5% |
| SMSBump | 326 | < 5% |
| ThriveHive | 303 | < 5% |
| Synerise | 255 | < 5% |
| SalesFUSION | 255 | < 5% |
| LeadSquared | 249 | < 5% |
| OutboundEngine | 241 | < 5% |
| Net-Results | 231 | < 5% |
| JoomConnect | 231 | < 5% |
| IBM Silverpop Engage | 230 | < 5% |
| Force24 | 229 | < 5% |
| Listen360 | 208 | < 5% |
| SAS Marketing | 188 | < 5% |
| Zoho Marketing Automation | 188 | < 5% |
| RedPoint Global | 183 | < 5% |
| Deployteq | 175 | < 5% |
| Vextras | 171 | < 5% |
| dotmailer | 162 | < 5% |
| Iterable | 154 | < 5% |
| NetRefer | 149 | < 5% |
| Dialog Insight | 142 | < 5% |
| Sendlane | 129 | < 5% |
| mapp Digital | 108 | < 5% |
| eTrigue | 103 | < 5% |
| Selligent | 103 | < 5% |
| VBOUT | 98 | < 5% |
| Rakuten Attribution | 97 | < 5% |
| WhatCounts | 95 | < 5% |
| Square Marketing | 95 | < 5% |
| ShopiMind | 92 | < 5% |
| Vuture | 90 | < 5% |
| LeadFormix | 79 | < 5% |
| Brandbot | 74 | < 5% |
| Contlo | 73 | < 5% |
| Oracle Infinity | 70 | < 5% |
| Jumplead | 66 | < 5% |
| Aritic | 66 | < 5% |
| Leadsius | 64 | < 5% |
| Lead Liaison | 63 | < 5% |
| Distribion | 57 | < 5% |
| APSIS One | 55 | < 5% |
| resulticks | 55 | < 5% |
| Brandmuscle | 55 | < 5% |
| Visitor Queue | 49 | < 5% |
| Delivra | 46 | < 5% |
| Extole | 46 | < 5% |
| Gamooga | 43 | < 5% |
| automotiveMastermind | 43 | < 5% |
| ReportGarden | 41 | < 5% |
| erxes | 41 | < 5% |
| Genoo | 37 | < 5% |
| Soundest | 36 | < 5% |
| Acoustic Marketing Cloud | 35 | < 5% |
| Scout Analytics | 34 | < 5% |
| ShopMessage | 34 | < 5% |
| Route | 34 | < 5% |
| LoopFuse | 34 | < 5% |
| Peerius | 34 | < 5% |
| Ascent360 | 29 | < 5% |
| Zymplify | 27 | < 5% |
| Cloudwords | 21 | < 5% |
| Foster Dynamic Self-Syndication | 12 | < 5% |
| Kizen | 12 | < 5% |
| Salesforce.com Data.com | 8 | < 5% |
| βetaout | 4 | < 5% |
| Postano | 2 | < 5% |