The Merchant Advisory Group (MAG) was founded in 2008 by a small visionary group of merchants in the payments field dedicated to driving positive change in payments through multi-stakeholder collaboration. According to our year end 2016 survey, the MAG represented over 130 of the largest U.S. merchants which account for over $3.3 Trillion in annual sales at over 900,000 locations across the U.S. and online. Roughly $2.6 Trillion of those sales and over 66 Billion card payments are electronic which represents approximately 59%* of total U.S. card volume. MAG members employ over 12 million associates.
SaaS Adoption
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Cloud Adoption
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IT Spend
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Enlyft tracks the use of over 15,000 technologies and has proprietary data on over 18 million companies worldwide.
The Merchant Advisory Group uses 5 different technologies from 27 different vendors. They have above average use of several technologies including Salesforce.com CRM, PayPal and Microsoft Azure.
The Merchant Advisory Group uses products from 25 different product categories. They are particularly heavy users of products in Software Frameworks, Web Analytics, and Cloud Platforms & Services.
Enlyft tracks the use of over 15,000 technologies and has proprietary data on over 18 million companies worldwide.
| Technology | Category | Vendor | Usage |
|---|---|---|---|
| Microsoft Azure | Cloud Platforms & Services | Microsoft Corporation | ![]() |
| Google DoubleClick | Online Advertising | Google LLC | ![]() |
| LinkedIn Marketing Solutions | Email & Social Media Marketing | LinkedIn Corporation | ![]() |
| PayPal | Online Payment | PayPal | ![]() |
| Eloqua | Marketing Automation | Oracle | ![]() |
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