Enterprise marketing management defines a category of software used by marketing operations to manage their end-to-end internal processes. It consists of other marketing software categories such as Web Analytics, Campaign Management, Digital Asset Management, Web Content Management, Marketing Resource Management, Marketing Dashboards, Lead Management, Event-driven Marketing, Predictive Modeling and more. Note: Some of these areas are separated out into their own categories.
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Enterprise Marketing Management products and technologies. We track 462 products in the Enterprise Marketing Management category, and have found 34,509,351 companies using these products.
| Product |
Install base
# of companies we found using this product |
Market Share |
|---|---|---|
| Google Analytics | 14,890,415 | 43% |
| Google Tag Manager | 12,905,578 | 37% |
| MailChimp | 1,349,997 | < 5% |
| HubSpot | 514,811 | < 5% |
| Hotjar | 506,658 | < 5% |
| AddThis | 342,018 | < 5% |
| Piwik | 307,554 | < 5% |
| Klaviyo | 307,185 | < 5% |
| MailerLite | 238,698 | < 5% |
| ShareThis | 227,787 | < 5% |
| MailJet | 182,379 | < 5% |
| SendinBlue | 173,370 | < 5% |
| ActiveCampaign | 156,976 | < 5% |
| StatCounter | 120,673 | < 5% |
| Omniture | 106,036 | < 5% |
| Adobe Marketing Cloud | 103,321 | < 5% |
| Elastic Email | 101,022 | < 5% |
| Constant Contact | 94,684 | < 5% |
| Webtrends | 73,052 | < 5% |
| Looker | 70,293 | < 5% |
| Hootsuite | 70,114 | < 5% |
| Crazy Egg | 68,719 | < 5% |
| Adobe Analytics | 64,065 | < 5% |
| Optimizely | 61,677 | < 5% |
| CallRail | 59,779 | < 5% |
| Campaign Monitor | 59,227 | < 5% |
| Pardot | 58,178 | < 5% |
| Mixpanel | 56,173 | < 5% |
| Intercom | 56,082 | < 5% |
| Tealium | 48,991 | < 5% |
| Marketo | 44,882 | < 5% |
| Yotpo | 44,751 | < 5% |
| Clicky | 43,864 | < 5% |
| Lucky Orange | 39,920 | < 5% |
| CleverReach | 37,409 | < 5% |
| OptinMonster | 35,970 | < 5% |
| Gauges | 33,999 | < 5% |
| ConvertKit | 29,791 | < 5% |
| Taboola | 28,781 | < 5% |
| SparkPost | 28,005 | < 5% |
| ClickFunnels | 27,435 | < 5% |
| Alexa | 25,661 | < 5% |
| Aweber | 23,914 | < 5% |
| Eventbrite | 22,760 | < 5% |
| Sprout Social | 22,214 | < 5% |
| SendPulse | 21,555 | < 5% |
| GetResponse | 19,886 | < 5% |
| Shareaholic | 18,043 | < 5% |
| Mautic | 17,018 | < 5% |
| Heap | 14,533 | < 5% |
| CallTrackingMetrics | 14,481 | < 5% |
| Cvent | 14,292 | < 5% |
| Digital Window | 13,474 | < 5% |
| Acymailing | 13,120 | < 5% |
| Appcues | 12,979 | < 5% |
| ActiveProspect | 12,964 | < 5% |
| MailUp | 12,435 | < 5% |
| Emma | 12,252 | < 5% |
| Drip | 11,567 | < 5% |
| Unbounce | 11,460 | < 5% |
| Invoca | 10,656 | < 5% |
| Inspectlet | 9,930 | < 5% |
| SharpSpring | 9,913 | < 5% |
| Moosend | 9,233 | < 5% |
| VWO | 8,874 | < 5% |
| Wild Apricot | 8,831 | < 5% |
| iContact | 8,813 | < 5% |
| 6sense | 8,796 | < 5% |
| OptiMonk | 8,291 | < 5% |
| Zemanta | 7,420 | < 5% |
| Ensighten | 7,385 | < 5% |
| Leadpages | 7,355 | < 5% |
| VerticalResponse | 6,458 | < 5% |
| Chartbeat | 6,320 | < 5% |
| Adobe Campaign | 6,185 | < 5% |
| ClickDimensions | 6,052 | < 5% |
| AB Tasty | 5,938 | < 5% |
| Demandforce | 5,819 | < 5% |
| Capterra | 5,778 | < 5% |
| Benchmark Email | 5,255 | < 5% |
| SALESmanago | 5,239 | < 5% |
| EmailMeForm | 5,082 | < 5% |
| AT Internet | 5,025 | < 5% |
| Marchex | 4,987 | < 5% |
| Revcontent | 4,911 | < 5% |
| Refersion | 4,898 | < 5% |
| WisePops | 4,875 | < 5% |
| Act-On | 4,652 | < 5% |
| Woopra | 4,406 | < 5% |
| Sleeknote | 4,387 | < 5% |
| Autopilot | 4,369 | < 5% |
| Google Marketing Platform | 4,094 | < 5% |
| Cision | 3,740 | < 5% |
| Oracle Marketing Cloud | 3,738 | < 5% |
| Jornaya | 3,569 | < 5% |
| Justuno | 3,519 | < 5% |
| Ptengine | 3,494 | < 5% |
| Factiva | 3,417 | < 5% |
| Datorama | 3,388 | < 5% |
| Google Analytics 360 Suite | 3,358 | < 5% |
| Shopper Approved | 3,229 | < 5% |
| Flexmail | 3,134 | < 5% |
| Adobe Digital Marketing Suite | 3,086 | < 5% |
| Bombora | 3,042 | < 5% |
| Indicative | 2,930 | < 5% |
| Survicate | 2,898 | < 5% |
| FormAssembly | 2,829 | < 5% |
| Velocify | 2,774 | < 5% |
| Post Affiliate Pro | 2,700 | < 5% |
| cxense | 2,656 | < 5% |
| BlueConic | 2,610 | < 5% |
| Wishpond | 2,606 | < 5% |
| Adestra | 2,546 | < 5% |
| SAVO | 2,499 | < 5% |
| Fomo | 2,473 | < 5% |
| Monetate | 2,436 | < 5% |
| Bizo | 2,424 | < 5% |
| SessionCam | 2,417 | < 5% |
| Higher Logic | 2,300 | < 5% |
| Listrak | 2,254 | < 5% |
| ClickTale | 2,246 | < 5% |
| SiteSpect | 2,221 | < 5% |
| Mad Mimi | 2,217 | < 5% |
| KISSmetrics | 2,190 | < 5% |
| AddShoppers | 2,183 | < 5% |
| AgoraPulse | 2,160 | < 5% |
| Sprinklr | 2,156 | < 5% |
| Customer.io | 2,150 | < 5% |
| GoSquared | 2,102 | < 5% |
| TagCommander | 1,993 | < 5% |
| ActiveDEMAND | 1,972 | < 5% |
| Evergage | 1,957 | < 5% |
| Dotomi | 1,936 | < 5% |
| Marketing 360 | 1,836 | < 5% |
| CoffeeCup Responsive Email Designer | 1,807 | < 5% |
| Crimson Hexagon | 1,801 | < 5% |
| Acxiom | 1,741 | < 5% |
| GetSocial | 1,730 | < 5% |
| Ylopo | 1,680 | < 5% |
| MessageGears | 1,678 | < 5% |
| Feathr | 1,666 | < 5% |
| Instapage | 1,613 | < 5% |
| Showpad | 1,612 | < 5% |
| Delacon | 1,599 | < 5% |
| FreshMail | 1,542 | < 5% |
| Robly | 1,519 | < 5% |
| Buffer | 1,500 | < 5% |
| Bizible | 1,460 | < 5% |
| LeadLander | 1,452 | < 5% |
| Mindmatrix | 1,361 | < 5% |
| Spredfast | 1,358 | < 5% |
| Curalate | 1,328 | < 5% |
| Sysomos | 1,325 | < 5% |
| IBM Tealeaf | 1,255 | < 5% |
| Oktopost | 1,233 | < 5% |
| DiscoverOrg | 1,215 | < 5% |
| Ceros | 1,190 | < 5% |
| Infinity Call Tracking | 1,163 | < 5% |
| Call Box | 1,119 | < 5% |
| Recapture | 1,108 | < 5% |
| Akna | 1,090 | < 5% |
| Mailigen | 1,080 | < 5% |
| WebEngage | 1,036 | < 5% |
| Lytics | 1,024 | < 5% |
| Maxymiser | 996 | < 5% |
| Gorkana | 992 | < 5% |
| Grade.us | 982 | < 5% |
| Brown Paper Tickets | 977 | < 5% |
| InsightExpress | 975 | < 5% |
| Dynamic Yield | 965 | < 5% |
| ClearSlide | 956 | < 5% |
| Netmining | 939 | < 5% |
| LeadBoxer | 932 | < 5% |
| BuzzSumo | 919 | < 5% |
| Visual Visitor | 906 | < 5% |
| WealthEngine | 890 | < 5% |
| ReferralCandy | 890 | < 5% |
| Woobox | 860 | < 5% |
| D&B Hoovers (Avention) | 842 | < 5% |
| Zift Solutions | 828 | < 5% |
| Localytics | 809 | < 5% |
| Omniconvert | 802 | < 5% |
| 1ShoppingCart | 798 | < 5% |
| E-goi | 768 | < 5% |
| Telmetrics | 730 | < 5% |
| Funnel.io | 726 | < 5% |
| ViralSweep | 706 | < 5% |
| Urban Airship | 702 | < 5% |
| BlueHornet | 700 | < 5% |
| ResponseTap | 692 | < 5% |
| ContactPigeon | 673 | < 5% |
| IBM Digital Analytics | 639 | < 5% |
| Emarsys | 637 | < 5% |
| Informz | 622 | < 5% |
| Spherexx | 599 | < 5% |
| MyGuestlist | 563 | < 5% |
| APSIS Lead | 552 | < 5% |
| UberFlip | 549 | < 5% |
| Qubit | 546 | < 5% |
| RegOnline | 537 | < 5% |
| TargetBay | 537 | < 5% |
| VisiStat | 536 | < 5% |
| Swiftpage | 517 | < 5% |
| Mediahawk | 517 | < 5% |
| Ringostat | 516 | < 5% |
| LeadChat | 482 | < 5% |
| Yesware | 469 | < 5% |
| BuiltWith | 454 | < 5% |
| MarketSnare | 429 | < 5% |
| Zmags Creator | 428 | < 5% |
| ScribbleLive | 427 | < 5% |
| Allbound | 425 | < 5% |
| Pathmatics | 420 | < 5% |
| Azalead | 416 | < 5% |
| BloomReach | 412 | < 5% |
| Segmentify | 407 | < 5% |
| TapClicks | 405 | < 5% |
| Allocadia | 395 | < 5% |
| Publicate | 381 | < 5% |
| Clarabridge | 364 | < 5% |
| HitTail | 354 | < 5% |
| Launch Pilot | 351 | < 5% |
| Yieldify Conversion Platform | 350 | < 5% |
| BoostSuite | 345 | < 5% |
| Calltracks | 340 | < 5% |
| ReSci (Retention Science) | 327 | < 5% |
| Universe | 314 | < 5% |
| HubSpot Marketing Free | 310 | < 5% |
| Linqia | 306 | < 5% |
| ThriveHive | 303 | < 5% |
| Virtual Vision | 303 | < 5% |
| Twitter Counter | 292 | < 5% |
| AdLuge | 288 | < 5% |
| Decibel Insight | 287 | < 5% |
| NewsCred | 284 | < 5% |
| Visual IQ | 273 | < 5% |
| Enterworks | 272 | < 5% |
| Pixlee | 271 | < 5% |
| TapInfluence | 271 | < 5% |
| Ahalogy | 269 | < 5% |
| SendX | 263 | < 5% |
| Zarget | 261 | < 5% |
| Sociabble | 257 | < 5% |
| SalesFUSION | 255 | < 5% |
| LeadSquared | 249 | < 5% |
| Adnow | 249 | < 5% |
| Iconosquare | 247 | < 5% |
| Influenster | 236 | < 5% |
| CrowdVu | 235 | < 5% |
| BrandBacker | 232 | < 5% |
| EveryoneSocial | 231 | < 5% |
| Net-Results | 231 | < 5% |
| Persado | 229 | < 5% |
| Scenario | 227 | < 5% |
| Lead411 | 224 | < 5% |
| Photoslurp | 224 | < 5% |
| Campaigner Email | 208 | < 5% |
| Friendbuy | 206 | < 5% |
| Wyng | 206 | < 5% |
| Scorpion | 205 | < 5% |
| TagMan | 202 | < 5% |
| LeadsRx | 202 | < 5% |
| SocialTwist | 201 | < 5% |
| Pipz | 196 | < 5% |
| Leadspace | 191 | < 5% |
| Pabbly | 191 | < 5% |
| Meltwater | 189 | < 5% |
| Post Beyond | 187 | < 5% |
| Tracx | 185 | < 5% |
| Plytix | 184 | < 5% |
| Ungapped | 178 | < 5% |
| Actiance | 178 | < 5% |
| BrandMaker | 177 | < 5% |
| KickFire | 174 | < 5% |
| RebelMouse | 174 | < 5% |
| ShortStack | 172 | < 5% |
| Vextras | 171 | < 5% |
| Salesforce Email Studio | 162 | < 5% |
| dotmailer | 162 | < 5% |
| Trumpia | 161 | < 5% |
| CloudLead | 156 | < 5% |
| TrackMaven | 155 | < 5% |
| Iterable | 154 | < 5% |
| Envoke | 153 | < 5% |
| Marketwired | 152 | < 5% |
| GaggleAmp | 144 | < 5% |
| TrenDemon | 137 | < 5% |
| C-Level Connections | 135 | < 5% |
| ion interactive | 126 | < 5% |
| IZEAx | 125 | < 5% |
| IBM Marketing Operations | 124 | < 5% |
| Epsilon | 123 | < 5% |
| NotifyVisitors | 123 | < 5% |
| Boomtrain | 122 | < 5% |
| Speak2Leads | 121 | < 5% |
| Evolution360 | 119 | < 5% |
| TechValidate | 115 | < 5% |
| Personyze | 115 | < 5% |
| KickoffLabs | 113 | < 5% |
| Prospect.io | 112 | < 5% |
| Hootsuite Amplify | 110 | < 5% |
| ContactUs.com | 107 | < 5% |
| eTrigue | 103 | < 5% |
| Full Circle Insights | 103 | < 5% |
| Selligent | 103 | < 5% |
| Sendloop | 99 | < 5% |
| ClearView Social | 98 | < 5% |
| Lattice Engines | 98 | < 5% |
| Vero | 96 | < 5% |
| Hushly | 95 | < 5% |
| WhatCounts | 95 | < 5% |
| BlueVenn | 92 | < 5% |
| ZINFI | 91 | < 5% |
| BrightLocal | 91 | < 5% |
| Manzama | 88 | < 5% |
| TargetBase | 86 | < 5% |
| Datanyze | 83 | < 5% |
| DataFox | 82 | < 5% |
| OptiMine | 80 | < 5% |
| BrightFunnel | 79 | < 5% |
| RainKing | 75 | < 5% |
| Datananas | 75 | < 5% |
| APSIS Pro | 71 | < 5% |
| Subscription Genius | 70 | < 5% |
| Huggy | 69 | < 5% |
| LetReach | 69 | < 5% |
| Local Measure | 69 | < 5% |
| StreamSend | 67 | < 5% |
| Tendenci | 66 | < 5% |
| Adobe AdLens | 66 | < 5% |
| ReviewBuzz | 65 | < 5% |
| Leadsius | 64 | < 5% |
| ManyContacts | 63 | < 5% |
| Lead Liaison | 63 | < 5% |
| InsideSales.com | 62 | < 5% |
| Sellpoints | 62 | < 5% |
| ShopSocially | 62 | < 5% |
| Buzzoole | 62 | < 5% |
| Sparklane | 61 | < 5% |
| Reactful | 60 | < 5% |
| idioplatform | 60 | < 5% |
| SalesOptimize | 59 | < 5% |
| OnePageCRM | 58 | < 5% |
| Distribion | 57 | < 5% |
| VisibleThread | 56 | < 5% |
| Conductor Searchlight | 56 | < 5% |
| Hive9 | 56 | < 5% |
| C3 Metrics | 55 | < 5% |
| Openr | 52 | < 5% |
| LinkTrust | 51 | < 5% |
| GroupM | 51 | < 5% |
| Mobile Roadie | 49 | < 5% |
| Taggstar | 46 | < 5% |
| Delivra | 46 | < 5% |
| Extole | 46 | < 5% |
| Convertro | 46 | < 5% |
| SubscriberMail | 46 | < 5% |
| WiseStamp | 45 | < 5% |
| etouches | 44 | < 5% |
| RingDNA | 43 | < 5% |
| Gamooga | 43 | < 5% |
| ClickToAddress | 42 | < 5% |
| Aptean Respond | 42 | < 5% |
| Contentools | 40 | < 5% |
| OneSpot | 39 | < 5% |
| Invesp | 38 | < 5% |
| CloudSponge | 38 | < 5% |
| Upaknee | 38 | < 5% |
| BrightInfo | 37 | < 5% |
| AgilOne | 37 | < 5% |
| NextMark | 37 | < 5% |
| LookBookHQ | 37 | < 5% |
| ZenProspect | 37 | < 5% |
| InPowered | 37 | < 5% |
| AeroLeads | 36 | < 5% |
| Soundest | 36 | < 5% |
| Social Annex | 34 | < 5% |
| Akkroo | 34 | < 5% |
| NinthDecimal | 34 | < 5% |
| PunchTab | 33 | < 5% |
| AirPR | 33 | < 5% |
| Lead Accelerator | 31 | < 5% |
| GIFTD | 31 | < 5% |
| Siebel Marketing Resource Management | 30 | < 5% |
| GetFiveStars | 29 | < 5% |
| KeyMetric | 29 | < 5% |
| EmailDirect.com | 28 | < 5% |
| Entytle | 28 | < 5% |
| LeadFuze | 28 | < 5% |
| Percolate | 28 | < 5% |
| Auctio | 27 | < 5% |
| MavSocial | 27 | < 5% |
| Autonomy Optimost | 26 | < 5% |
| Docurated | 26 | < 5% |
| Siftrock | 26 | < 5% |
| Klout | 26 | < 5% |
| Oracle Content Marketing | 25 | < 5% |
| PeopleLinx | 24 | < 5% |
| LeadSift | 24 | < 5% |
| SuperTag | 24 | < 5% |
| BySide | 24 | < 5% |
| CallSource | 24 | < 5% |
| Mailify | 23 | < 5% |
| MailerMailer | 23 | < 5% |
| Convert Experiences | 22 | < 5% |
| Campayn | 22 | < 5% |
| Adchemy | 22 | < 5% |
| Naytev | 22 | < 5% |
| Action Recorder | 21 | < 5% |
| ClickSquared | 21 | < 5% |
| PriceWaiter | 21 | < 5% |
| Elateral | 20 | < 5% |
| KiteDesk | 20 | < 5% |
| Follow Analytics | 20 | < 5% |
| Omniata | 18 | < 5% |
| UserReplay | 18 | < 5% |
| PublishThis | 18 | < 5% |
| BuzzBuilder | 18 | < 5% |
| Content Runner | 17 | < 5% |
| MeritDirect | 16 | < 5% |
| NetLine Corporation | 16 | < 5% |
| Hull.io | 16 | < 5% |
| MarketShare DecisionCloud | 16 | < 5% |
| ReachForce | 15 | < 5% |
| Adobe Genesis | 15 | < 5% |
| UsabilityTools | 15 | < 5% |
| DrumUp | 14 | < 5% |
| Spinnakr | 14 | < 5% |
| Custora | 14 | < 5% |
| Gravity | 13 | < 5% |
| CrowdTwist | 13 | < 5% |
| PipeCandy | 13 | < 5% |
| Daddy Analytics | 13 | < 5% |
| ConnectGood | 13 | < 5% |
| Pagewiz | 13 | < 5% |
| LeadzGen | 12 | < 5% |
| CustomerLove | 12 | < 5% |
| Leads Explorer | 11 | < 5% |
| Skyword | 11 | < 5% |
| Mintigo | 11 | < 5% |
| CommercialTribe | 11 | < 5% |
| App Data Room | 11 | < 5% |
| LeadSecure | 10 | < 5% |
| Leadberry | 10 | < 5% |
| Radius | 9 | < 5% |
| Fileboard | 9 | < 5% |
| Socedo | 9 | < 5% |
| Crosswise | 9 | < 5% |
| Atomic Reach Platform | 9 | < 5% |
| OpenText Optimost | 8 | < 5% |
| Adnovate | 8 | < 5% |
| Revana | 7 | < 5% |
| YesData | 5 | < 5% |
| Qwardo | 5 | < 5% |
| edocr | 5 | < 5% |
| IBM CustomerInsight | 4 | < 5% |
| Captora | 3 | < 5% |
| Tilt | 3 | < 5% |
| ExpressPigeon | 3 | < 5% |
| Synthio | 2 | < 5% |
| Oceanos | 2 | < 5% |
| Postano | 2 | < 5% |