Companies using IBM Unica
We have data on 1,223 companies that use IBM Unica. The companies using IBM Unica are most often found in United States and in the Information Technology and Services industry. IBM Unica is most often used by companies with >10000 employees and >10B dollars in revenue. Our data for IBM Unica usage goes back as far as 10 years and 4 months.
Who uses IBM Unica?
| Company | SAP SE |
| Website | sap.com |
| Country | Germany |
| Revenue | >10B |
| Company Size | >10000 |
| Company | Accenture PLC |
| Website | accenture.com |
| Country | Ireland |
| Revenue | >10B |
| Company Size | >10000 |
| Company | Cognizant Technology Solutions Corp |
| Website | cognizant.com |
| Country | United States |
| Revenue | >10B |
| Company Size | >10000 |
| Company | Choice Hotels International |
| Website | choicehotels.com |
| Country | United States |
| Revenue | 1B-5B |
| Company Size | 1000-5000 |
| Company | Infosys Ltd |
| Website | infosys.com |
| Country | India |
| Revenue | >10B |
| Company Size | >10000 |
| Company | Website | Country | Revenue | Company Size |
|---|---|---|---|---|
| SAP SE | sap.com | Germany | >10B | >10000 |
| Accenture PLC | accenture.com | Ireland | >10B | >10000 |
| Cognizant Technology Solutions Corp | cognizant.com | United States | >10B | >10000 |
| Choice Hotels International | choicehotels.com | United States | 1B-5B | 1000-5000 |
| Infosys Ltd | infosys.com | India | >10B | >10000 |
Target IBM Unica customers to accomplish your sales and marketing goals.
IBM Unica Market Share and Competitors in Advertising Campaign Management
We use the best indexing techniques combined with advanced data science to monitor the market share of over 15,000 technology products, including Advertising Campaign Management. By scanning billions of public documents, we are able to collect deep insights on every company, with over 100 data fields per company at an average. In the Advertising Campaign Management category, IBM Unica has a market share of about 0.1%. Other major and competing products in this category include:
Advertising Campaign Management
What is IBM Unica?
Unica, a leading provider of innovative marketing solutions, is now part of Enterprise Marketing Management at IBM. Unica products help companies optimize cross-channel marketing programs and performance.
Top Industries that use IBM Unica
Looking at IBM Unica customers by industry, we find that Information Technology and Services (22%), Banking (9%), Marketing and Advertising (7%), Financial Services (6%), Retail (6%) and Telecommunications (6%) are the largest segments.
Top Countries that use IBM Unica
50% of IBM Unica customers are in United States, 7% are in United Kingdom and 5% are in India.
Distribution of companies that use IBM Unica based on company size (Employees)
Of all the customers that are using IBM Unica, a majority (58%) are large (>1000 employees), 16% are small (<50 employees) and 25% are medium-sized.
Distribution of companies that use IBM Unica based on company size (Revenue)
Of all the customers that are using IBM Unica, 26% are small (<$50M), 0% are medium-sized and 18% are large (>$1000M).
