An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media channels across a specific time frame that often need to be clearly defined. Advertising campaigns are developed to achieve a particular goal or a set of goals. Such goals typically include establishing a brand, raising brand awareness, increasing the rate of conversions/sales.
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Advertising Campaign Management products and technologies. We track 122 products in the Advertising Campaign Management category, and have found 4,702,020 companies using these products.
| Product |
Install base
# of companies we found using this product |
Market Share |
|---|---|---|
| AdWords | 3,523,732 | 74% |
| Bing Ads | 256,489 | < 5% |
| LinkedIn Ads | 199,205 | < 5% |
| Criteo | 150,180 | < 5% |
| Google Ad Manager | 68,084 | < 5% |
| RhythmOne | 57,880 | < 5% |
| AdRoll | 57,113 | < 5% |
| Twitter Ads | 37,292 | < 5% |
| The Trade Desk | 34,201 | < 5% |
| Rubicon Project | 32,680 | < 5% |
| Simpli.fi | 32,498 | < 5% |
| IponWeb BidSwitch | 30,931 | < 5% |
| Teads | 30,017 | < 5% |
| Facebook Ads Manager | 26,353 | < 5% |
| facebook for business | 24,343 | < 5% |
| Sape | 11,037 | < 5% |
| Kenshoo | 10,306 | < 5% |
| Adfox | 9,184 | < 5% |
| Perfect Audience | 8,638 | < 5% |
| OptiMonk | 8,291 | < 5% |
| MediaMath | 8,057 | < 5% |
| DynAdmic | 7,191 | < 5% |
| StackAdapt | 7,021 | < 5% |
| Sizmek | 6,924 | < 5% |
| Casale Media | 6,029 | < 5% |
| Centro DSP | 5,025 | < 5% |
| TripleLift | 4,374 | < 5% |
| Improve Digital | 3,507 | < 5% |
| Flashtalking | 3,447 | < 5% |
| Marin Software | 3,283 | < 5% |
| SiteScout | 3,205 | < 5% |
| Sprinklr | 2,156 | < 5% |
| Rocket Fuel | 1,985 | < 5% |
| Sharethrough | 1,826 | < 5% |
| Conversant | 1,815 | < 5% |
| Nativo | 1,781 | < 5% |
| ADMAN | 1,571 | < 5% |
| Undertone | 1,531 | < 5% |
| Freestar | 1,399 | < 5% |
| Dstillery | 1,395 | < 5% |
| IBM Unica | 1,223 | < 5% |
| GumGum | 1,106 | < 5% |
| Yieldlab | 1,069 | < 5% |
| DataXu | 1,047 | < 5% |
| ANIVIEW | 961 | < 5% |
| IBM Unica Campaign | 936 | < 5% |
| Woobox | 860 | < 5% |
| XMPie | 844 | < 5% |
| Acquisio | 835 | < 5% |
| Adelphic | 777 | < 5% |
| Ooyala | 775 | < 5% |
| Adobe Media Optimizer | 737 | < 5% |
| Content ad | 725 | < 5% |
| IgnitionOne | 602 | < 5% |
| Yahoo Gemini | 576 | < 5% |
| TubeMogul | 560 | < 5% |
| Tremor Video | 533 | < 5% |
| Retargeting | 485 | < 5% |
| Adcrowd | 468 | < 5% |
| Adstir | 391 | < 5% |
| HasOffers | 370 | < 5% |
| plista | 305 | < 5% |
| SteelHouse | 268 | < 5% |
| Adalyser | 246 | < 5% |
| Adobe Advertising Cloud | 220 | < 5% |
| Swoop | 173 | < 5% |
| DoubleClick Digital Marketing | 157 | < 5% |
| ReTargeter | 152 | < 5% |
| Specific Media | 141 | < 5% |
| SearchForce | 129 | < 5% |
| Shoelace | 127 | < 5% |
| iBillBoard | 123 | < 5% |
| Siebel Enterprise Marketing | 123 | < 5% |
| LoopMe | 120 | < 5% |
| RetargetApp | 117 | < 5% |
| Sociomantic Lab | 93 | < 5% |
| Powerlinks | 91 | < 5% |
| Emerse Demand Side Platform | 88 | < 5% |
| Videology | 86 | < 5% |
| 7Search.com | 79 | < 5% |
| ClickCertain | 77 | < 5% |
| Magnetic | 72 | < 5% |
| Collective | 72 | < 5% |
| Mixpo | 71 | < 5% |
| AdTheorent | 66 | < 5% |
| AudienceScience | 65 | < 5% |
| Meetrics | 58 | < 5% |
| Spoutable | 56 | < 5% |
| Balihoo | 53 | < 5% |
| Fiksu | 52 | < 5% |
| SweetIQ | 50 | < 5% |
| Distroscale | 49 | < 5% |
| AdJuggler | 48 | < 5% |
| ONE by AOL: Advertisers | 48 | < 5% |
| Amazon Product Advertising API | 41 | < 5% |
| BuySellAds | 41 | < 5% |
| Nanigans | 35 | < 5% |
| Choozle | 34 | < 5% |
| Fixel | 31 | < 5% |
| CAKE | 26 | < 5% |
| needls. | 24 | < 5% |
| Wordstream | 23 | < 5% |
| Metrigo | 23 | < 5% |
| Adadyn | 20 | < 5% |
| IBM Unica Detect | 19 | < 5% |
| Epom Ad Server | 19 | < 5% |
| ExactDrive | 15 | < 5% |
| Instinctive | 14 | < 5% |
| TVPage | 14 | < 5% |
| MarketingPilot | 13 | < 5% |
| Cappture | 12 | < 5% |
| Trueffect | 12 | < 5% |
| Criteo Dynamic Retargeting | 12 | < 5% |
| Bucksense | 12 | < 5% |
| Adtegrity | 11 | < 5% |
| Millennial Media | 10 | < 5% |
| WideOrbit | 8 | < 5% |
| Revenue.com | 6 | < 5% |
| AdStanding | 5 | < 5% |
| Visible Measures | 4 | < 5% |
| Widespace | 3 | < 5% |
| Advertise.com | 2 | < 5% |