All Products > Marketing Analytics

Marketing Analytics products

399,784 Companies

What is Marketing Analytics?

Marketing analytics seeks to identify patterns in data by organizing it and applying mathematics, statistics, or algorithms to it. Analytics foster fact-based, data-driven customer, product, market and performance decisions and develop models to support scenario analysis and predict potential outcomes. Marketing analytics can be used to create models to help understand, monitor, and predict customer behavior, such as likelihood to defect or predisposition to purchase. It can help managers quantify performance, make and optimize channel and mix decisions, understand the impact of a campaign on a sales list, and create many other types of insights.

Market Share of Marketing Analytics products

At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Analytics products and technologies. We track 123 products in the Marketing Analytics category, and have found 399,784 companies using these products.

Marketing Analytics
Marketing Analytics
399,784
Companies using Marketing Analytics
Marketing Analytics
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    Target customers using Marketing Analytics products to accomplish your sales and marketing goals.

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    Product Install base
    # of companies we found using this product     		Market Share
    Twitter Analytics 125,351 31%
    Looker 70,293 17%
    Mixpanel 56,173 14%
    Proven Expert 21,265 < 5%
    Amplitude 16,874 < 5%
    Rebrandly 9,312 < 5%
    Clearbit 8,294 < 5%
    Signals Analytics 7,675 < 5%
    Ensighten 7,385 < 5%
    Nielsen 6,273 < 5%
    AppsFlyer 5,875 < 5%
    Simple Analytics 5,816 < 5%
    Roistat 5,643 < 5%
    Bitly 5,158 < 5%
    TVSquared 4,422 < 5%
    ReviewsOnMyWebsite 3,626 < 5%
    Datorama 3,388 < 5%
    Oribi Analytics 3,001 < 5%
    Indicative 2,930 < 5%
    TalkWalker 2,443 < 5%
    Review Wave 2,428 < 5%
    Contentsquare 2,306 < 5%
    AppLovin 1,350 < 5%
    Kochava 1,271 < 5%
    DoubleVerify 1,261 < 5%
    DataXu 1,047 < 5%
    Lytics 1,024 < 5%
    Dreamdata 918 < 5%
    Gleam Business Growth Platform 908 < 5%
    Aggregate Knowledge 878 < 5%
    TinyLetter 862 < 5%
    Eyeota 773 < 5%
    Eulerian Technologies 766 < 5%
    Funnel.io 726 < 5%
    Alphonso 629 < 5%
    Referrizer 615 < 5%
    ObservePoint 554 < 5%
    Appier 472 < 5%
    DocSend 471 < 5%
    Zaius 437 < 5%
    Ematic 437 < 5%
    Pathmatics 420 < 5%
    TapClicks 405 < 5%
    Allocadia 395 < 5%
    Finteza 358 < 5%
    Cartegie 348 < 5%
    SAP Predictive Analytics 332 < 5%
    Throtle Onboarding 280 < 5%
    GrowingIO 274 < 5%
    Visual IQ 273 < 5%
    CloudAmp 258 < 5%
    PoliteMail 237 < 5%
    DashThis 235 < 5%
    Linkfluence 216 < 5%
    Automizy 202 < 5%
    Trackier 199 < 5%
    AD EBis 195 < 5%
    Leadspace 191 < 5%
    SplitMetrics 168 < 5%
    Swydo 156 < 5%
    TrackMaven 155 < 5%
    Optimove 154 < 5%
    OWOX BI 143 < 5%
    Exactag 141 < 5%
    Fyllo Semasio 133 < 5%
    Chatmeter 132 < 5%
    Silktide 127 < 5%
    NotifyVisitors 123 < 5%
    Data-driven Marketing from Equifax 122 < 5%
    ReviewTrackers 120 < 5%
    Full Circle Insights 103 < 5%
    Nielsen Audience Measurement 99 < 5%
    Audience.to 94 < 5%
    Phrasee 92 < 5%
    OptiMine 80 < 5%
    BrightFunnel 79 < 5%
    Survata 79 < 5%
    SAP Payment Engine 76 < 5%
    Datalicious 75 < 5%
    Power My Analytics 73 < 5%
    SessionStack 71 < 5%
    SmartMailer 65 < 5%
    Hive9 56 < 5%
    Radio.co 54 < 5%
    NetBase 53 < 5%
    AvantMetrics 49 < 5%
    SproutLoud 48 < 5%
    ChannelMix 48 < 5%
    RiteTag 42 < 5%
    StatSocial 39 < 5%
    Pulsar Platform 34 < 5%
    Oracle Social Cloud 33 < 5%
    Syncapse 33 < 5%
    Zuko Form Analytics 31 < 5%
    Percolate 28 < 5%
    Frederick 26 < 5%
    Klout 26 < 5%
    Content IQ 22 < 5%
    vServices 22 < 5%
    ScanmarQED 20 < 5%
    Affogata 18 < 5%
    Tappx 18 < 5%
    Oracle Sales Analytics 18 < 5%
    Sharebird 17 < 5%
    Yes Lifecycle Marketing 17 < 5%
    Growth Champ 16 < 5%
    Limelight Platform 16 < 5%
    MarketShare DecisionCloud 16 < 5%
    SAP Demand Signal Management 15 < 5%
    Torchlite 15 < 5%
    AdStage 15 < 5%
    Modernapp 15 < 5%
    Spinnakr 14 < 5%
    eEndorsements 14 < 5%
    Custora 14 < 5%
    PrintSF 13 < 5%
    Uberall 12 < 5%
    FunMobility Digital Experience Platform 11 < 5%
    oneQube 11 < 5%
    Radius 9 < 5%
    Cardlytics 8 < 5%
    DM Pilot 5 < 5%
    Pluggio 5 < 5%
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